I've only known Sanjeev for... well, officially 36 minutes as of this recording. But already I've found him to be an amazingly sharp guy, always willing to share what he's learned about entrepreneurship. There are some key things in here that every new entrepreneur needs to know about before they run out and build their thing. See, there's a reason why most businesses fail. It's because people largely keep making the same mistakes. It's part of the human condition. But there's a scientific way to go about building business that greatly increases your chances of success, and Sanjeev's got it figured out. Four things to keep in mind: is the market confused about what it wants? Do you bring a unique differentiation to the table? Is there a large market for what you do? And do you have the team or capabilities yourself to make it happen? If the answer to all four is 'yes' then you're on the right track. And if not, now you have some areas for improvement. Yeah! Science! You can build a business in a measurable way. After listening to Sanjeev's wisdom, check the show notes for how to learn more about him and his new book coming out in Q1 2021. Let's get going.