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SEO + GEO in 2025: The New Lead Gen Formula for Home Service Pros

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Manage episode 507079153 series 2845210
Content provided by Don Franklin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Don Franklin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

๐ŸŽ™๏ธ New Podcast Episode: The Future of SEO & GEO for Home Service Pros ๐Ÿš€

The game has changed. For over a decade, Google was the king of search and SEO was the proven path to leads. But in 2025 and beyond, customers arenโ€™t just searching on Google anymore โ€” theyโ€™re asking AI-powered platforms like ChatGPT, Perplexity, Claude, and even voice assistants for quick, trusted answers.

This shift has created a new lead generation formula for home service businesses:
๐Ÿ”Ž SEO (Search Engine Optimization) โ†’ still critical to fuel traffic
๐Ÿค– GEO (Generative Engine Optimization) โ†’ the key to showing up in AI-generated answers

In this episode, we dive deep into:
โœ… Why search behavior is rapidly evolving and what it means for landscapers ๐ŸŒฑ, pool builders ๐ŸŠ, garage door companies ๐Ÿšช, soft wash experts ๐Ÿซง, and all home service providers.
โœ… How SEO and GEO work together to keep you visible in BOTH Google and AI-driven engines.
โœ… Real-world examples of companies already generating 250+ leads a month with this strategy.
โœ… The 4 pillars of SEO success โ€” technical setup, content depth, backlinks & citations, and user experience.
โœ… How to make sure your business shows up when customers ask ChatGPT or Google, โ€œWhoโ€™s the best in my area?โ€
โœ… Why video is your secret weapon to cut through AI noise and build trust with real faces and real stories.
โœ… Action steps you can take THIS WEEK to test your visibility and start improving your rankings.

๐Ÿ‘‰ If youโ€™re a home service pro and want consistent traffic, leads, and long-term growth, this episode is packed with the insights and strategies you need to stay ahead of your competition.

Donโ€™t get left behind. The future of search is here โ€” and itโ€™s multi-platform. ๐Ÿš€
๐ŸŽง Listen now and learn how to master SEO + GEO to grow your visibility, leads, and revenue in 2025 and beyond.

If you're interested in taking your Home Services business to the next level, online, visit LeadNurtureClose.com today and learn more about our services, and download our free Internet Marketing Checklist for home service contractors, discover what you can improve for your business online. Also checkout our Marketing & Automation CRM

๐Ÿ”— Stay Connected with Lead Nurture Close
๐ŸŒ Visit us: leadnurtureclose.com
๐Ÿ“ฑ Follow us on Instagram: @leadnurtureclose
๐Ÿ‘ Like us on Facebook: Lead Nurture Close
๐ŸŽฅ Subscribe to our YouTube Channel for more marketing tips: YouTube

๐Ÿ‘‰ Ready to grow your home service business? Get in touch with us for a free consultation!

  continue reading

Chapters

1. The New Lead Generation Formula (00:00:00)

2. Evolution of Search Beyond Google (00:02:33)

3. SEO and GEO Working Together (00:04:24)

4. Four Core Pillars of SEO (00:05:18)

5. Optimizing for AI and Maps (00:07:27)

6. Video as Your Competitive Edge (00:10:42)

7. Tools and Results Timeline (00:12:29)

8. Key Questions and Next Steps (00:16:07)

12 episodes

Artwork
iconShare
 
Manage episode 507079153 series 2845210
Content provided by Don Franklin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Don Franklin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

๐ŸŽ™๏ธ New Podcast Episode: The Future of SEO & GEO for Home Service Pros ๐Ÿš€

The game has changed. For over a decade, Google was the king of search and SEO was the proven path to leads. But in 2025 and beyond, customers arenโ€™t just searching on Google anymore โ€” theyโ€™re asking AI-powered platforms like ChatGPT, Perplexity, Claude, and even voice assistants for quick, trusted answers.

This shift has created a new lead generation formula for home service businesses:
๐Ÿ”Ž SEO (Search Engine Optimization) โ†’ still critical to fuel traffic
๐Ÿค– GEO (Generative Engine Optimization) โ†’ the key to showing up in AI-generated answers

In this episode, we dive deep into:
โœ… Why search behavior is rapidly evolving and what it means for landscapers ๐ŸŒฑ, pool builders ๐ŸŠ, garage door companies ๐Ÿšช, soft wash experts ๐Ÿซง, and all home service providers.
โœ… How SEO and GEO work together to keep you visible in BOTH Google and AI-driven engines.
โœ… Real-world examples of companies already generating 250+ leads a month with this strategy.
โœ… The 4 pillars of SEO success โ€” technical setup, content depth, backlinks & citations, and user experience.
โœ… How to make sure your business shows up when customers ask ChatGPT or Google, โ€œWhoโ€™s the best in my area?โ€
โœ… Why video is your secret weapon to cut through AI noise and build trust with real faces and real stories.
โœ… Action steps you can take THIS WEEK to test your visibility and start improving your rankings.

๐Ÿ‘‰ If youโ€™re a home service pro and want consistent traffic, leads, and long-term growth, this episode is packed with the insights and strategies you need to stay ahead of your competition.

Donโ€™t get left behind. The future of search is here โ€” and itโ€™s multi-platform. ๐Ÿš€
๐ŸŽง Listen now and learn how to master SEO + GEO to grow your visibility, leads, and revenue in 2025 and beyond.

If you're interested in taking your Home Services business to the next level, online, visit LeadNurtureClose.com today and learn more about our services, and download our free Internet Marketing Checklist for home service contractors, discover what you can improve for your business online. Also checkout our Marketing & Automation CRM

๐Ÿ”— Stay Connected with Lead Nurture Close
๐ŸŒ Visit us: leadnurtureclose.com
๐Ÿ“ฑ Follow us on Instagram: @leadnurtureclose
๐Ÿ‘ Like us on Facebook: Lead Nurture Close
๐ŸŽฅ Subscribe to our YouTube Channel for more marketing tips: YouTube

๐Ÿ‘‰ Ready to grow your home service business? Get in touch with us for a free consultation!

  continue reading

Chapters

1. The New Lead Generation Formula (00:00:00)

2. Evolution of Search Beyond Google (00:02:33)

3. SEO and GEO Working Together (00:04:24)

4. Four Core Pillars of SEO (00:05:18)

5. Optimizing for AI and Maps (00:07:27)

6. Video as Your Competitive Edge (00:10:42)

7. Tools and Results Timeline (00:12:29)

8. Key Questions and Next Steps (00:16:07)

12 episodes

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