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Stop Cold Outreach. Salesforce Insider Reveals What Works.
Manage episode 516322138 series 3448123
Cold calls, cold emails, cold everything — they’re dead.
In this episode, Josh Matthews sits down with Drew Sechrist, one of the earliest Salesforce builders and now the founder of Connect The Dots, to break down how authentic relationships drive sales, recruiting, and growth in 2025.
They unpack:
- The story behind Salesforce’s first culture of connection — and how it changed everything
- How to find warm paths into any account or candidate using relationship intelligence
- Why transparency and alignment (Mark Benioff’s V2MOM model) still win decades later
- The role of AI in building trust, not replacing it
- And how small dinners and meaningful introductions beat mass outreach every time
If you lead sales, recruiting, or you’re a founder trying to stand out in a noisy world — this one’s for you.
Chapters
1. Cutting Through Noise With Trust (00:00:00)
2. Cold Email To Mark Benioff (00:00:32)
3. Inside Salesforce And Early SaaS (00:04:40)
4. Why Connect The Dots Exists (00:08:26)
5. Beyond LinkedIn: Measuring Relationship Strength (00:11:23)
6. Founding Sparks And Product Focus (00:15:43)
7. The Hardest Problem: Clean Human Identity (00:20:28)
8. Culture, V2MOM, And Alignment (00:24:32)
9. Radical Transparency In Tough Moments (00:28:10)
10. Applying CTD To Recruiting And BD (00:31:28)
11. Incentives, Ethics, And Human Behavior (00:36:28)
12. What’s Next: Conversational Network Search (00:42:40)
13. Future Bets: Smart Glasses + Context (00:45:50)
14. Underused Strategy: Curated Small Dinners (00:51:10)
81 episodes
Manage episode 516322138 series 3448123
Cold calls, cold emails, cold everything — they’re dead.
In this episode, Josh Matthews sits down with Drew Sechrist, one of the earliest Salesforce builders and now the founder of Connect The Dots, to break down how authentic relationships drive sales, recruiting, and growth in 2025.
They unpack:
- The story behind Salesforce’s first culture of connection — and how it changed everything
- How to find warm paths into any account or candidate using relationship intelligence
- Why transparency and alignment (Mark Benioff’s V2MOM model) still win decades later
- The role of AI in building trust, not replacing it
- And how small dinners and meaningful introductions beat mass outreach every time
If you lead sales, recruiting, or you’re a founder trying to stand out in a noisy world — this one’s for you.
Chapters
1. Cutting Through Noise With Trust (00:00:00)
2. Cold Email To Mark Benioff (00:00:32)
3. Inside Salesforce And Early SaaS (00:04:40)
4. Why Connect The Dots Exists (00:08:26)
5. Beyond LinkedIn: Measuring Relationship Strength (00:11:23)
6. Founding Sparks And Product Focus (00:15:43)
7. The Hardest Problem: Clean Human Identity (00:20:28)
8. Culture, V2MOM, And Alignment (00:24:32)
9. Radical Transparency In Tough Moments (00:28:10)
10. Applying CTD To Recruiting And BD (00:31:28)
11. Incentives, Ethics, And Human Behavior (00:36:28)
12. What’s Next: Conversational Network Search (00:42:40)
13. Future Bets: Smart Glasses + Context (00:45:50)
14. Underused Strategy: Curated Small Dinners (00:51:10)
81 episodes
All episodes
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