Season 6 - 193 with Jenny Li Fowler

What does it take to build a thriving, engaged social media presence—without relying on paid promotions? In this episode of The Higher Ed Marketer, we sit down with Jenny Li Fowler, Director of Social Media Strategy at MIT and author of Organic Social Media, to uncover the secrets behind organic social media success. Jenny shares her 6M Framework for social media strategy, how to create content that truly resonates, and practical steps institutions can take to grow flourishing digital communities.

From understanding why people follow your accounts to crafting shareable content and handling social media crises with confidence, this episode is packed with actionable insights for higher ed marketers looking to elevate their social game. Whether you're managing a large institution’s brand or running a social media team of one, Jenny’s expertise will help you create a strategy that attracts and engages your ideal audience.

Listen now to learn:
✅ Why people follow and engage with your institution’s social media
✅ The fundamentals of great content—and what makes people share it
✅ How MIT grew its online presence while staying true to its brand
✅ Practical ways to build authentic communities and increase engagement
✅ How to handle negative feedback and social media crises effectively

Join us as we discuss:

05:49 - The Six M's of Social Media

09:02 - Building Trust and Credibility

12:03 - Tailoring Content for Diverse Audiences

15:01 - Fundamentals of Great Content

21:08 - Embracing Community Engagement

23:12 - Navigating Negative Feedback

33:37 - Metrics for Success

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