This week on The Higher Ed Marketer, we’re honored to host Dr. Nido Qubein, President of High Point University, a visionary leader whose transformative work continues to draw attention across higher ed. In this inspiring and insightful episode, Dr. Qubein shares why educational institutions must prioritize life skills alongside technical expertise, offering a holistic approach that prepares students to thrive in an ever-evolving world.

Dr. Qubein delves into the importance of fostering appreciated value over mere value, the critical role of industry partnerships in aligning curriculum with real-world demands, and the power of distinction over uniqueness in education. Along the way, he offers compelling leadership truths—highlighting the significance of confidence, commitment, and risk management in driving innovation and growth.

Whether you’re an educator, marketer, or leader, this episode is packed with practical and timeless wisdom that will inspire you to think differently about the future of higher education.

Join us as we discuss:

[00:00] The Importance of Appreciated Value

[02:59] Curriculum Innovation and Life Skills Development

[05:53] Engaging Generation Z in Learning

[12:04] Integrating AI in Higher Education

[22:27] The Power of Distinction

[23:35] Building Industry Partnerships for Real-World Skills

[36:40] The Importance of Confidence and Commitment

This episode is sponsored by NextGrad. North America’s largest higher-education advertising network. The NextGrad network generates millions of impressions every month in over eleven-hundred high schools in eighty-two media markets across the United States and Canada. If you’re interested in reaching high school students on their own turf, visit nextgrad.com or email [email protected].

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