How do you manage and elevate a brand across 19 campuses serving more than 200,000 students? In this episode, Kathie Fleck of Ivy Tech Community College shares how her team is building brand consistency across one of the largest community college systems in the country.

From messaging and segmentation to staff mentorship and innovation, Kathie unpacks what it takes to lead with trust, strategy, and a people-first mindset in a highly decentralized environment.

🎧Join us as we discuss:

• Building brand consistency across multiple campuses

• Why research and listening come before messaging

• Strategies for audience-based segmentation at scale

• Embracing calculated risks in higher ed marketing

• Using AI and innovation to stretch budget and impact

• The power of internal mentoring and cross-campus collaboration

🎙️ Inside the Episode

06:22 – Building Internal Assets for Brand Consistency

14:33 – Leading Change with a People-First Approach

24:17 – Segmenting by Audience, Not Region

27:20 – Innovating on a Budget: Testing New Channels

30:53 – Using AI to Scale Creative Output

The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs.

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