In this episode, Gil Rogers, Founder and Principal of GR7 Marketing, talks about overcoming the fear of failure in higher education marketing and enrollment.

Gil unpacks how legacy strategies can hold institutions back and why embracing new tools like generative AI is essential for success. He also highlights practical steps institutions can take to face the impending enrollment cliff, including bold strategies to adapt and remain competitive.

Learn how your institution can empower your teams to try new tools, leverage old data to bring in students, and lean on innovative thinking to thrive in a challenging future.

Join us as we discuss:

• [4:20] Finding the courage to adopt an innovation mindset

• [10:47] Why higher ed has a chance to get AI tools right

• [23:48] Diversification strategies for the upcoming enrollment cliff

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.