))
#015 - Auto Shop Shutdown by County… So He Went All In - Peter Bailey
Manage episode 491868678 series 3610019
In this episode of The Hidden Hustle, Peter shares the raw, behind-the-scenes journey of launching Limitless Garage, a concierge automotive startup in Des Moines. From fixing engines as a kid on his family’s hobby farm… to getting shut down by zoning laws… to building a luxury auto shop experience from scratch—this is the story of what it really takes to bet on yourself.
Peter breaks down:
- How he turned a county shutdown into motivation
- What it means to offer concierge-level auto service
- His leadership style rooted in extreme ownership
- The real hustle behind building culture, retaining talent, and creating a standout shop experience
If you’ve ever dreamed of starting your own business or want a real look into what success actually demands—this episode is for you.
📍 Are you in Des Moines? Follow Peter and the Limitless team here:
🔧 Facebook: https://www.facebook.com/profile.php?id=61558752459094
🔧 Instagram: https://www.instagram.com/limitlessgaragedsm/
📞 Call: (515) 400-4187
🌐 Website: https://limitlessgarage.co/
👇 Drop a comment with your biggest takeaway and don’t forget to subscribe for more real stories from real entrepreneurs.
======================================
🚀 Want to be featured on the podcast or level up your business? Get In Touch 👇🏼
🌎 PR Marketing: https://prmarketing-us.com/
📘 Facebook: https://www.facebook.com/profile.php?id=61566839788273
📸 Instagram: https://www.instagram.com/parkes.wilterdink/
🎙️ The Hidden Hustle Website: https://www.thehiddenhustle.com/
======================================
📢 Like & Subscribe if you enjoyed this episode and want more insider business stories! 💡🔥
Chapters
1. Intro (00:00:00)
2. Peter’s early passion for engines (00:01:33)
3. The first vehicle he worked on (00:02:56)
4. Growing up outside Pella, Iowa (00:03:57)
5. Career pivot after military rejection (00:04:43)
6. GM program and hands-on training (00:05:23)
7. Becoming an operations director (00:06:01)
8. Lacking confidence to start a shop (00:08:46)
9. The text that launched the business (00:10:44)
10. Mindset: Plan to succeed (00:11:02)
11. Starting the LLC and building a team (00:12:48)
12. What Limitless Garage stands for (00:13:38)
13. Creating a luxury customer experience (00:14:36)
14. Unexpected challenges after launch (00:18:30)
15. Gaining his first loyal customers (00:20:16)
16. What a concierge auto shop really means (00:21:12)
17. Extreme ownership and leadership (00:26:23)
18. The Hidden Hustle behind the brand (00:44:36)
15 episodes
Share
