Why Most People Fail At Personal Branding | Sun Yi The Hero's Blueprint podcast

Why Most People Fail at Personal Branding | Sun Yi

11d ago 1:09:56

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If you’ve ever felt like a late bloomer, stuck in the wrong lane, or unsure how to translate your story into something meaningful—this episode is going to shift your perspective.

In this conversation, I sit down with Sun Yi, a master storyteller, entrepreneur, and personal branding strategist trusted by names like Mel Robbins, Jay Shetty, and Marc Randolph. Sun takes us deep into his journey—from hitting rock bottom in his twenties to building an award-winning agency and a global creator community. And more importantly, how storytelling became the superpower that changed everything.

We dive into the realities of entrepreneurship, the lessons failure teaches, and the ego traps that slow us down. We unpack what branding really is, why discipline often starts with hitting your lowest point, and how to build a business that feels aligned and authentic.

If you’re chasing clarity, building a brand, or trying to find your lane—this episode will feel like the permission and blueprint you didn’t know you needed.

✅ What You’ll Learn

Why your story is more powerful than you think
How to find your superpower by listening to your audience
What ego does to your business and how to check it
Why failure is the fastest way to self-awareness
How to turn laziness into discipline
The truth about authenticity and building a brand that connects
Why usefulness might be the best definition of success
How content creation helps you discover your niche and your voice

⏱️ Timestamps

06:03 – The Evolution of Storytelling in Business
11:47 – Finding Your Superpower in Storytelling
17:48 – Embracing Failure as a Learning Tool
23:49 – The Role of Ego in Entrepreneurship
35:34 – Embracing Laziness and Developing Discipline
44:35 – Building an Authentic Brand
01:00:15 – Redefining Success and Purpose

🔗 Connect with Sun Yi:

Website: https://sunyi.co/
Instagram: https://www.instagram.com/sun.yi/
Night Owl Nation: https://sunyi.co/night-owl-nation/

🔗 Connect with Joe De-Paola:

Website: https://www.joedepaola.me/
Instagram: https://www.instagram.com/joeydepaolaa/
LinkedIn: https://www.linkedin.com/in/joe-de-paola-3892b8224/

13 episodes