In this episode of the Here's Waldo Podcast, Lizzie Mintus chats with William Schmitt, the Head of Studio at Proof of Play, a company on a mission to shepherd games into Web3's on-chain universe through uncompromisingly fun games. With over 32 years in the gaming industry, William has held key leadership roles at Disney Interactive, Scopely, THQ, Activision, and more. He has launched 60 titles across 23 platforms, including Tetris Worlds, South Park: The Stick of Truth, Spider-Man, and Madden Football.

Tune in to explore William's "fail fast" philosophy and how rapid prototyping and player feedback shape his game design approach. He shares insights on balancing quality with deadlines, the importance of iterative development, and focusing on core features that deliver “the fun.”