We’re joined by Yas Devi, Social Media Executive at RSPB and the brains behind the unhinged and wonderful ‘Bird of the Week’ and the rest of the charity’s TikTok channel. We talk about TikTok strategy, measures of success, cultural relevance and get Yas’s top accounts to follow as well as tips for success on the platform.

Follow Yas on LinkedIn here and check out the RSPB TikTok @rspb here

TikTok accounts Yas recommends we check out

• National Trust
• WWF UK
• Mind
• Ryanair
• Duolingo
• Scrub Daddy
• Empire State Building
• RNLI

Three best bits of advice for using TikTok to better engage a youth audience? Firstly, bringing the conversation to young people on the platform and never talking at them. The focus for the channel has been on building a community and conversation. Secondly, being authentic and organic on TikTok and using its tools to edit and develop content so that it works on there rather than being repurposed from other channels. Third, staying consistent with posting content, even when some don’t get big reach, consistency is key.

Here's a link to the University of Exeter research mentioned about connecting digital nature to real life connection with nature.

Other recommendations for LinkedIn follows include TikTok, Duolingo, Monzo, Girls in Marketing

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