What if the fastest way to grow your cash-based practice wasn’t about more certifications – but about mastering five foundational power moves that build trust, visibility, and momentum?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with James Chester, founder of Chiro Hustle and Digital Hustle Agency, to explore what it really takes to build a thriving, cash-based health business in today’s competitive landscape.
James has interviewed over 1,100 chiropractors and health entrepreneurs, gaining rare insight into what separates struggling practitioners from the ones creating scalable, purpose-driven success. In this conversation, he reveals five power moves that any cash-based health professional can use to grow without burnout – by focusing on relationships, storytelling, and consistent marketing.
If you’re ready to stop chasing patients and start attracting them naturally, this episode will show you the mindset, strategy, and systems to make that happen.

• Discover why lifestyle care and patient education are the keys to thriving in a cash-based model.
• Learn how to become the go-to practitioner in your community through connection, outreach, and brand consistency.
• Understand why being a product of your own service builds authenticity and long-term trust.
• Explore the “human funnel system” – a relationship-driven approach to attracting, converting, and retaining patients.
• Find out how to use storytelling, digital ads, and content marketing to build a pipeline of ideal patients.

• ““The doctor of the future doesn’t prescribe – they teach people how to live healthier.” (08:22 | James Chester)
• “Be the greatest at what you’re certified to do – and make sure you’re living your message.” (10:10 | James Chester)
• “A thriving practice doesn’t happen behind your desk. You’ve got to get out, shake hands, and show up.” (16:47 | James Chester)
• “If your phone isn’t bringing you new patients, it’s time to learn digital traffic.” (23:14 | James Chester)
• “Marketing is about connection – when you lead with service, sales take care of themselves.” (27:09 | James Chester)
  

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Connect With Uli Iserloh
Website: https://bigboost.marketing
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Connect With James Chester
Website: https://www.chirohustle.com/
Podcast: https://www.chirohustle.com/podcast-timeline/
Facebook Page: https://www.facebook.com/chirohustlepodcast/
Instagram: https://www.instagram.com/chirohustle