In this episode of the Headliner Podcast, hosts Nicholas and Elissa chat about how to make your podcast more visible—all inspired by a comment on our social media!!!

With some eye-opening stats, they share that 71% of listeners discover new shows through social media, and 68% of video podcast listeners have found podcast content via social clips. Nicholas and Elissa offer handy tips on creating engaging posts, optimizing video content, and using SEO-friendly titles and descriptions to get noticed.

You'll learn why transcripts matter for indexing, the perks of making video content, and how to keep a strong online presence with a dedicated website. Tune in to explore these strategies to help your podcast stand out!

(00:00) Nicholas and Elissa discuss ways to promote your podcast on Headliner

(02:18) 71% of podcast listeners have reported finding a podcast on social media

(05:21) Tips on creating smart titles and descriptions for YouTube videos and social media

(07:07) 52% of podcast discovery is happening on YouTube 27% through search

(09:16) Some podcast apps now allow for transcripts, which Spotify is now allowing for

(12:59) Make video for your podcast really does help boost engagement, reach

(16:34) What else can you do to improve your podcast content strategy

(17:09) Having a website helps your podcast rank higher in search results

(19:30) Five easy things podcasters can do to help build their show's visibility

Show notes created by https://headliner.app 🎙️ Thanks for podcasting with Headliner!