What does it really take to launch a music career today?

In this very first episode of The Hatch Podcast: Music Accelerator, host Chris Estes and Hatch director Keith Glines pull back the curtain on a brand-new program designed to help independent artists in Alabama navigate the modern music business. Over 12 weeks, artists will write, collaborate, record, and walk away with a fully produced song — plus the marketing and business tools to sustain a real career in today’s streaming economy.

👉 Apply now for the Hatch Music Accelerator: 119collective.hatchfairhope.com

What you’ll learn in this episode:

• Why South Alabama is the perfect place for a music + tech ecosystem
• How the Hatch Music Accelerator equips artists from songwriting to release
• A step-by-step look at the 12-week accelerator: collaboration, production, marketing, and business know-how
• Why collaboration is the secret ingredient for great songwriting
• How streaming reshaped the music business — and the new opportunities for indie artists
• How to build momentum and sustainability without signing to a label

Episode highlights:

• [00:01:50] Why the Gulf Coast is the right launchpad for the accelerator
• [00:07:31] The streaming economy: micro-royalties vs. unlimited reach
• [00:11:55] Songwriting camps and the power of collaboration
• [00:15:15] Beyond the song: marketing, content, and building attention
• [00:19:59] Why the accelerator is free — and how to get involved

Resources and links:

• Apply now: 119collective.hatchfairhope.com
• Hatch website: hatchfairhope.com
• Instagram: @hatchfairhope
  

About the show:

The Hatch Podcast: Music Accelerator is your inside track on building a music career today. From songwriting and production to distribution and marketing, each episode features the insights, mentors, and real-world tools artists need to turn creativity into momentum.

We’re proud to support Alabama music and the next generation of artists through the Hatch Music Accelerator — a free 12-week program helping artists grow as performers and professionals. With studio time and industry mentorship, musicians gain the tools they need to share their songs with the world.

Apply here: 119collective.hatchfairhope.com.