Launching a product is thrilling, but without the right preparation, most fail to gain traction and eventually fail. In this special audiobook edition of the Perfect Launch System, Jon LaClare shares insights from Chapter 15 of the Perfect Launch System: What Not To Do: a crash course on avoiding costly pitfalls that sink 95% of new products.

From weak messaging to poor pricing strategies, lack of demand validation to underfunded marketing, he reveals common problems to watch out for when launching or scaling. We also examine real-world case studies, such as Pony Up Daddy and Zero Picks, that demonstrate how strategically planning against these issues and utilizing smart research, bold positioning, and creative marketing can transform ordinary ideas into long-term success stories.

In today’s episode of the Harvest Growth Podcast, you’ll discover:

• Why validating demand is more important than production speed.
• How to develop a compelling USP that actually resonates with customers.
• How to evaluate and choose the right pricing strategies.
• The danger of spreading too thin across every marketing channel.
• And much more!

Don’t launch blind: listen to this chapter before you invest heavily in production or marketing.

Want the complete roadmap to launching and scaling your products? Visit www.perfectlaunch.com now to get your free digital copy of the Perfect Launch System book.

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