How can structured brainstorming and rapid testing transform your team’s creativity and innovation?

In this episode of The Hard Corps Marketing Show, I sat down with Brandon Redlinger, a Fractional Marketing Leader to multiple B2B tech companies and Co-Founder of The Forge. Brandon shares his approach to generating high-impact ideas without falling into the common traps of overthinking or endless iteration. His insights offer a refreshing roadmap for leaders and communicators who want to foster creativity while staying focused on results.

Brandon breaks down why suspending judgment during brainstorming is critical, and how the ICE framework, Impact, Confidence, and Ease, can be a game-changer when it comes to prioritizing ideas. He also unpacks how to test concepts quickly, define success up front, and avoid wasting time on strategies that don't deliver.

In this episode, we cover:

• Why suspending judgment in brainstorming unlocks better ideas
• How to prioritize using the ICE framework (Impact, Confidence, Ease)
• The importance of testing ideas quickly with clear success and failure criterias
• How to avoid unproductive iteration and pivot with purpose
• Actionable strategies for team leaders to create a more innovative culture

If you’re ready to bring structure to your creativity and boost your team's ability to innovate effectively, this episode is packed with actionable insights you won’t want to miss!

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Connect with Brandon:

• LinkedIn: https://www.linkedin.com/in/brandonredlinger
• Twitter: www.x.com/Brandon_Lee_09
• The Forge website: https://theforgemarketing.circle.so/c/start-here?post_login_redirect=https%3A%2F%2Ftheforgemarketing.circle.so%2F
• Stack & Scale Newsletter: https://www.stackandscale.ai/

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