On the latest episode of the SaaS Execution Podcast, I had the pleasure of sitting down with Eric Gordon, founder of Parakeet, to dive into the world of outbound email solutions. We explored how Parakeet tackles critical challenges like deliverability, timing, and relevance to reduce spam and maximize impact.

Eric shared the complexities of cold emailing in today’s landscape, where filters from services like Google and Outlook can make it incredibly tough to break through. Parakeet’s secret? An obsession with details—things like domain reputation, messaging accuracy, and ensuring every email counts.

We also talked about Parakeet’s fascinating journey from an agency to a product-focused company, as well as their emphasis on strategic planning, goal setting, and execution within their team. Beyond email, we touched on the role of multi-channel outreach, including LinkedIn, and the importance of making quick, often tough decisions to stay focused and achieve goals.