In this episode of the SaaS Execution Podcast, I sit down with Elliott Poppel, founder of General Collaboration, to discuss the tools, methods, and habits that make founders and teams effective. We delve into the concept behind General Collaboration, a tool designed to bring order to the chaos of multiple work apps by creating a singular inbox for comments and updates. Elliott shares insights on the importance of prioritization, leveraging fractional hiring to maintain focus, and the nuances of goal setting in a startup environment. This conversation also explores Elliott’s learnings from his tenure at Meta, emphasizing the significance of strategy and metrics in driving successful execution.