Branding isn't just for companies—it's a reflection of life, character, and reputation on both corporate and personal levels. In this episode, Grant Swartzwelder sits down with Eric Bierbrier, a seasoned branding expert behind major Dallas-area brands like Container Store, Brinker (Chili's), and Neiman Marcus, to explore how brands are built, maintained, and sometimes destroyed, with powerful lessons that also apply to individuals managing their personal reputations.