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Content provided by Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How SEO will Change with AI Search

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Manage episode 487987154 series 3411855
Content provided by Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AI search is a fundamentally different search experience from Google, and the implications are massive for how people discover brands and products.

Here's what we've discovered so far:

- People don't just type keywords into ChatGPT - they have detailed conversations with tons of context
- Top-of-funnel "what is" content is officially dead in AI search
- Your positioning and value props determine if you get recommended (or ignored)
- Specific pain point content now matters more than ever

Key insights from this episode:
βœ… How ChatGPT positions different companies (and why some get terrible descriptions)
βœ… Why broad content strategies will fail in the AI search era
βœ… The new content approach that actually gets you mentioned

We'll show you actual ChatGPT conversations from prospects who found us, plus live searches showing how different agencies get positioned.

The bottom line: AI search rewards specificity and clear positioning. Generic content and broad messaging will make you invisible.

πŸ”— Check out our AI search ranking tracker: https://traqer.ai

πŸ“– Read the full article: https://www.growandconvert.com/ai/ai-search/

What's your experience with AI search? Drop a comment below!

  continue reading

52 episodes

Artwork
iconShare
 
Manage episode 487987154 series 3411855
Content provided by Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AI search is a fundamentally different search experience from Google, and the implications are massive for how people discover brands and products.

Here's what we've discovered so far:

- People don't just type keywords into ChatGPT - they have detailed conversations with tons of context
- Top-of-funnel "what is" content is officially dead in AI search
- Your positioning and value props determine if you get recommended (or ignored)
- Specific pain point content now matters more than ever

Key insights from this episode:
βœ… How ChatGPT positions different companies (and why some get terrible descriptions)
βœ… Why broad content strategies will fail in the AI search era
βœ… The new content approach that actually gets you mentioned

We'll show you actual ChatGPT conversations from prospects who found us, plus live searches showing how different agencies get positioned.

The bottom line: AI search rewards specificity and clear positioning. Generic content and broad messaging will make you invisible.

πŸ”— Check out our AI search ranking tracker: https://traqer.ai

πŸ“– Read the full article: https://www.growandconvert.com/ai/ai-search/

What's your experience with AI search? Drop a comment below!

  continue reading

52 episodes

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