Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by GBES and Charlie Cichetti. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GBES and Charlie Cichetti or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Michael Wagner on Disrupting Roofing with Nano-Ceramic Technology

27:01
 
Share
 

Manage episode 501360384 series 2556432
Content provided by GBES and Charlie Cichetti. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GBES and Charlie Cichetti or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The Green Impact Report

Quick take: Michael Wagner reveals how nano-ceramic coating technology can extend roof lifespans by decades while eliminating millions of shingles from landfills—plus the franchise strategy that's scaling this green innovation nationwide.

Meet Your Fellow Sustainability Champion

Michael Wagner is a seasoned franchise executive and the newly appointed brand president of Roof Scientist. With nearly two decades at Coastal Training Technologies (later acquired by DuPont), Wagner built international operations across Brazil, Mexico, Spain, Germany, the Netherlands, India, and the Philippines.

He's successfully launched multiple franchise brands including Pool Scouts (97 locations) and appeared on Shark Tank with his balance bike company Kazam, securing investment from Mark Cuban. Wagner operates under Homefront Brands, overseeing franchise development for innovative home service solutions.

🌱Breaking Ground on Better Building

In this episode, Michael revolutionizes traditional roofing approaches:

Key Insight #1: Nano-Ceramic Coating Eliminates Roof Replacement Waste

  • The Challenge: Asphalt shingles are petroleum-based products that take decades to decompose in landfills, with quality declining while prices skyrocket
  • The Solution: Cerakade nano-ceramic coating creates a 6-millimeter protective barrier that extends roof life without tear-off and replacement
  • ROI: Dramatically reduces landfill waste while providing homeowners a more cost-effective alternative to full roof replacement

Key Insight #2: Resin Technology Stops Granule Pollution at the Source

  • The Challenge: Traditional asphalt shingles shed ceramic granules that flow into gutters and water systems, creating environmental contamination
  • The Solution: The nano-ceramic resin system adheres to shingles and prevents granule loss while providing wind, hail, and fire protection
  • ROI: Protects water systems from granule pollution while offering homeowners enhanced durability and potential energy savings through heat dissipation

Key Insight #3: Target Housing Market Trends for Maximum Sustainability Impact

  • The Challenge: Rising housing costs force homeowners to maintain existing assets longer rather than relocate, but traditional roof replacement is expensive and wasteful
  • The Solution: Focus on repair and restore over replace—extending roof life fits perfectly with homeowners' need to invest in their current properties
  • ROI: Recession-resistant business model that serves growing market demand while reducing construction waste on a massive scale

Sustainable Soundbite

“We can extend the life of a roof without tearing off the shingles and dumping them into landfills—shingles take a long time to degrade and decompose and the energy savings payback is also there.” – Michael Wagner

Your Green Building Action Plan

Transform your next project with these steps:

  1. This Week: Assess your building portfolio for roofs nearing replacement—identify candidates for coating restoration instead
  2. This Quarter: Research nano-ceramic coating options and calculate waste reduction potential versus traditional replacement
  3. This Year: Implement roof restoration protocols that prioritize repair and restore over replace, potentially exploring franchise opportunities in the growing restoration market

Connect & Learn More

Want More Green Building Insights? Newsletter coming soon!

Green Building Matters, Inc © 2025 | Good Green Fun.

  continue reading

397 episodes

Artwork
iconShare
 
Manage episode 501360384 series 2556432
Content provided by GBES and Charlie Cichetti. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GBES and Charlie Cichetti or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The Green Impact Report

Quick take: Michael Wagner reveals how nano-ceramic coating technology can extend roof lifespans by decades while eliminating millions of shingles from landfills—plus the franchise strategy that's scaling this green innovation nationwide.

Meet Your Fellow Sustainability Champion

Michael Wagner is a seasoned franchise executive and the newly appointed brand president of Roof Scientist. With nearly two decades at Coastal Training Technologies (later acquired by DuPont), Wagner built international operations across Brazil, Mexico, Spain, Germany, the Netherlands, India, and the Philippines.

He's successfully launched multiple franchise brands including Pool Scouts (97 locations) and appeared on Shark Tank with his balance bike company Kazam, securing investment from Mark Cuban. Wagner operates under Homefront Brands, overseeing franchise development for innovative home service solutions.

🌱Breaking Ground on Better Building

In this episode, Michael revolutionizes traditional roofing approaches:

Key Insight #1: Nano-Ceramic Coating Eliminates Roof Replacement Waste

  • The Challenge: Asphalt shingles are petroleum-based products that take decades to decompose in landfills, with quality declining while prices skyrocket
  • The Solution: Cerakade nano-ceramic coating creates a 6-millimeter protective barrier that extends roof life without tear-off and replacement
  • ROI: Dramatically reduces landfill waste while providing homeowners a more cost-effective alternative to full roof replacement

Key Insight #2: Resin Technology Stops Granule Pollution at the Source

  • The Challenge: Traditional asphalt shingles shed ceramic granules that flow into gutters and water systems, creating environmental contamination
  • The Solution: The nano-ceramic resin system adheres to shingles and prevents granule loss while providing wind, hail, and fire protection
  • ROI: Protects water systems from granule pollution while offering homeowners enhanced durability and potential energy savings through heat dissipation

Key Insight #3: Target Housing Market Trends for Maximum Sustainability Impact

  • The Challenge: Rising housing costs force homeowners to maintain existing assets longer rather than relocate, but traditional roof replacement is expensive and wasteful
  • The Solution: Focus on repair and restore over replace—extending roof life fits perfectly with homeowners' need to invest in their current properties
  • ROI: Recession-resistant business model that serves growing market demand while reducing construction waste on a massive scale

Sustainable Soundbite

“We can extend the life of a roof without tearing off the shingles and dumping them into landfills—shingles take a long time to degrade and decompose and the energy savings payback is also there.” – Michael Wagner

Your Green Building Action Plan

Transform your next project with these steps:

  1. This Week: Assess your building portfolio for roofs nearing replacement—identify candidates for coating restoration instead
  2. This Quarter: Research nano-ceramic coating options and calculate waste reduction potential versus traditional replacement
  3. This Year: Implement roof restoration protocols that prioritize repair and restore over replace, potentially exploring franchise opportunities in the growing restoration market

Connect & Learn More

Want More Green Building Insights? Newsletter coming soon!

Green Building Matters, Inc © 2025 | Good Green Fun.

  continue reading

397 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play