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She Turned Rejection Into Rhythm—The Power of Starting Anyway
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In this episode of The Greater Journey, host Gregory Rutledge sits down with Lindsay “Boog” Yancey, founder of No Hook, LNY Bar Services, and LNY Assistant Services.
From dreaming of dancing on stage to managing artists and building her own brand, Lindsay shares how trial and error, resilience, and purpose turned rejection into rhythm.
🎧 What you’ll learn:
- How discouragement can redirect—not destroy—your destiny
- Why trial and error is the fastest teacher in entrepreneurship
- How to build something no one can take from you
- The power of starting before you’re ready and learning as you go
- What “automate repetition, not relationship” looks like in real life
- The truth about imposter syndrome and how to keep going when you feel stuck
- How purpose evolves through pain, persistence, and community
Core quote:
“Every time I felt like quitting something… something came up.”
Boog’s story proves you don’t need permission—just the courage to start.
Chapters
1. 0:00 – Intro montage: “Music is my root.” (00:00:00)
2. 0:52 – Welcome to The Greater Journey (00:00:52)
3. 1:23 – Introducing Lindsay “Boog” Yancey & No Hook (00:01:23)
4. 2:08 – Music in the Bloodline: From Lauryn Hill to Boog (00:02:08)
5. 4:16 – From Dancing to Helping Artists (00:04:16)
6. 5:09 – Math vs. Music: Choosing Purpose over Pressure (00:05:10)
7. 6:44 – Turning Pain into Purpose (00:06:44)
8. 9:03 – The Stories We Tell Ourselves (00:09:45)
9. 11:09 – Embracing Continuous Learning: Trial & Error Entrepreneurship (00:11:09)
10. 14:49 – Starting the Assistant Business (00:14:49)
11. 19:06 – The Small Step that Created Momentum (00:19:09)
12. 20:01 – Building “No Hook”: Something No One Could Take Away (00:20:01)
13. 22:28 – Transitioning with Purpose: Leaving and Rebuilding (00:22:28)
14. 25:59 – How Purpose Drives Success (00:25:59)
15. 27:59 – The Creative Entrepreneur Mindset (00:27:59)
16. 29:36 – Solving Problems for Profit (00:29:35)
17. 29:59 – Empowering the Culture: Building Others Up (00:30:00)
18. 33:33 – Where Her Drive Comes From (00:33:32)
19. 35:14 – Stepping Out of the Comfort Zone (00:35:13)
20. 40:29 – Resilience in the Face of Setbacks (00:40:30)
21. 43:12 – Keep Going When You Want to Quit (00:43:12)
22. 44:29 – Defining “Greater” (00:44:30)
23. 46:30 – Advice for the Stuck Dreamer (00:46:30)
24. 49:52 – Why Likes ≠ Legacy (00:49:52)
25. 52:27 – How to Connect with Lindsay (00:52:27)
26. 54:54 – Closing Words: “See y’all greater.” (00:54:06)
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