This story was originally published on HackerNoon at: https://hackernoon.com/the-analyst-behind-directvs-churn-reduction-strategy.
How DIRECTV analyst Wael Breich turns churn prediction, customer insights, and advanced analytics into strategies that boost retention and business value.
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Wael Breich, an analytics leader at DIRECTV, transforms raw subscriber data into retention and revenue strategy. His work links engagement to survival rates, builds scalable churn models, and enables cross-functional teams to act on predictive insights. From forecasting to customer lifecycle design, he shows how analytics becomes a core driver of value in subscription businesses.