This story was originally published on HackerNoon at: https://hackernoon.com/how-advanced-analytics-delivered-$100m-in-retail-value-a-personalization-breakthrough-by-skatyayan.
Shashank Katyayan’s advanced analytics project boosted a major retailer’s margins by $100M using CatBoost-powered personalization at scale.
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Shashank Shekhar Katyayan led a breakthrough personalization project using CatBoost to optimize promotions at a major US retailer. The initiative delivered a 2-point margin lift and $100M in value. His leadership in advanced analytics set new standards for retail personalization, blending technical innovation with real business impact.