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BABOYOT with Shelley Elkovich of For Bitter For Worse: Patience, Pivots, and Path to Profitability
Manage episode 521068729 series 2840436
Sarah sits down with Shelley Elkovich, co-founder and CEO of For Bitter For Worse, to explore the financial strategy behind building a profitable specialty beverage brand. Shelley shares how self-manufacturing became a dual revenue stream through contract manufacturing, allowing her to control costs while generating additional income.
The conversation reveals practical insights on sustainable growth versus rapid expansion, how to filter customer feedback without compromising your vision, and the strategic decisions that kept this non-alcoholic cocktail brand resilient through major market shifts. Discover how Shelley evaluates each growth opportunity and makes decisions that prioritize long-term sustainability over short-term wins.
Shelley also graciously offered our listeners 20% off their products using the code Sarah20 on their website!
Connect with Shelley:Website: For Bitter For WorseInstagram: @forbitterforworseLinkedIn: Shelley ElkovichAmazon: Shop For Bitter For Worse
Join The Good Food CFO Community:
Follow us on Instagram: @thegoodfoodcfo
Watch on YouTube: @thegoodfoodcfo
Become a Member: BABOYOT
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com/subscribe
168 episodes
Manage episode 521068729 series 2840436
Sarah sits down with Shelley Elkovich, co-founder and CEO of For Bitter For Worse, to explore the financial strategy behind building a profitable specialty beverage brand. Shelley shares how self-manufacturing became a dual revenue stream through contract manufacturing, allowing her to control costs while generating additional income.
The conversation reveals practical insights on sustainable growth versus rapid expansion, how to filter customer feedback without compromising your vision, and the strategic decisions that kept this non-alcoholic cocktail brand resilient through major market shifts. Discover how Shelley evaluates each growth opportunity and makes decisions that prioritize long-term sustainability over short-term wins.
Shelley also graciously offered our listeners 20% off their products using the code Sarah20 on their website!
Connect with Shelley:Website: For Bitter For WorseInstagram: @forbitterforworseLinkedIn: Shelley ElkovichAmazon: Shop For Bitter For Worse
Join The Good Food CFO Community:
Follow us on Instagram: @thegoodfoodcfo
Watch on YouTube: @thegoodfoodcfo
Become a Member: BABOYOT
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com/subscribe
168 episodes
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