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BABOYOT with Ilay Karateke of Bezi: Data-Driven Strategy Over VC Dollars

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Manage episode 489064969 series 2840436
Content provided by The Good Food CFO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Good Food CFO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when you choose to 'control your growth' instead of racing to expand? Sarah sits down with Ilay Karateke, co-founder and CEO of Bezi, the labneh brand redefining growth through meticulous data collection and strategic expansion.

Ilay shares her unconventional approach: launching direct-to-retail in handpicked New York stores, doing her own distribution, and running 5-10 demos weekly while tracking every data point. Every retail partner and expansion move is calculated to maintain profitability while building brand equity.

The conversation reveals practical strategies for cash flow positive growth:

  • How Bezi operates without brokers or distributors

  • Why premium retailers outperform bodegas for brand positioning

  • Using demo performance data to drive every expansion decision

For founders questioning whether strategic growth can compete in today's rush-to-scale environment, this episode proves building on your own terms creates sustainable momentum.

Learn more about Bezi

Website: Eat Bezi

Instagram: @eatbezi

Join The Good Food CFO Community:

Follow us on Instagram: @thegoodfoodcfo

Connect on LinkedIn: @sarahdelevan

Watch on YouTube: @thegoodfoodcfo

Become a Member: BABOYOT


This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com/subscribe
  continue reading

161 episodes

Artwork
iconShare
 
Manage episode 489064969 series 2840436
Content provided by The Good Food CFO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Good Food CFO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when you choose to 'control your growth' instead of racing to expand? Sarah sits down with Ilay Karateke, co-founder and CEO of Bezi, the labneh brand redefining growth through meticulous data collection and strategic expansion.

Ilay shares her unconventional approach: launching direct-to-retail in handpicked New York stores, doing her own distribution, and running 5-10 demos weekly while tracking every data point. Every retail partner and expansion move is calculated to maintain profitability while building brand equity.

The conversation reveals practical strategies for cash flow positive growth:

  • How Bezi operates without brokers or distributors

  • Why premium retailers outperform bodegas for brand positioning

  • Using demo performance data to drive every expansion decision

For founders questioning whether strategic growth can compete in today's rush-to-scale environment, this episode proves building on your own terms creates sustainable momentum.

Learn more about Bezi

Website: Eat Bezi

Instagram: @eatbezi

Join The Good Food CFO Community:

Follow us on Instagram: @thegoodfoodcfo

Connect on LinkedIn: @sarahdelevan

Watch on YouTube: @thegoodfoodcfo

Become a Member: BABOYOT


This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com/subscribe
  continue reading

161 episodes

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