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BABOYOT with Ilay Karateke of Bezi: Data-Driven Strategy Over VC Dollars
Manage episode 489064969 series 2840436
What happens when you choose to 'control your growth' instead of racing to expand? Sarah sits down with Ilay Karateke, co-founder and CEO of Bezi, the labneh brand redefining growth through meticulous data collection and strategic expansion.
Ilay shares her unconventional approach: launching direct-to-retail in handpicked New York stores, doing her own distribution, and running 5-10 demos weekly while tracking every data point. Every retail partner and expansion move is calculated to maintain profitability while building brand equity.
The conversation reveals practical strategies for cash flow positive growth:
How Bezi operates without brokers or distributors
Why premium retailers outperform bodegas for brand positioning
Using demo performance data to drive every expansion decision
For founders questioning whether strategic growth can compete in today's rush-to-scale environment, this episode proves building on your own terms creates sustainable momentum.
Learn more about Bezi
Website: Eat Bezi
Instagram: @eatbezi
Join The Good Food CFO Community:
Follow us on Instagram: @thegoodfoodcfo
Connect on LinkedIn: @sarahdelevan
Watch on YouTube: @thegoodfoodcfo
Become a Member: BABOYOT
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com/subscribe
161 episodes
Manage episode 489064969 series 2840436
What happens when you choose to 'control your growth' instead of racing to expand? Sarah sits down with Ilay Karateke, co-founder and CEO of Bezi, the labneh brand redefining growth through meticulous data collection and strategic expansion.
Ilay shares her unconventional approach: launching direct-to-retail in handpicked New York stores, doing her own distribution, and running 5-10 demos weekly while tracking every data point. Every retail partner and expansion move is calculated to maintain profitability while building brand equity.
The conversation reveals practical strategies for cash flow positive growth:
How Bezi operates without brokers or distributors
Why premium retailers outperform bodegas for brand positioning
Using demo performance data to drive every expansion decision
For founders questioning whether strategic growth can compete in today's rush-to-scale environment, this episode proves building on your own terms creates sustainable momentum.
Learn more about Bezi
Website: Eat Bezi
Instagram: @eatbezi
Join The Good Food CFO Community:
Follow us on Instagram: @thegoodfoodcfo
Connect on LinkedIn: @sarahdelevan
Watch on YouTube: @thegoodfoodcfo
Become a Member: BABOYOT
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com/subscribe
161 episodes
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