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Unlocking Global Markets — The Power of Exporting - Show #145
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In this episode of The Global Marketing Show, host Wendy Mackenzie Pease, President of Rapport International, shares exciting podcast updates, personal global experiences, and key lessons on why exporting is essential for U.S. business growth. She also unveils her upcoming book, The Secrets of Global Sales, drawn from insights across hundreds of international conversations.
Top Takeaways:
- Exporting drives higher revenues, stability, and long-term growth for U.S. companies.
- Fear of language and culture often limits global potential. Translation bridges that gap.
- Wendy’s second book, The Secrets of Global Sales, tackles real-world challenges companies face when expanding internationally and addresses the issues with AI translation
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