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How AI Agents Will Disrupt The Media Ecosystem

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Manage episode 520451454 series 3394252
Content provided by Provoke.fm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Provoke.fm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Shelly Palmer returns to the Futurists to share fresh insight about how AI agents will rearrange the way entertainment and news are published, distributed and monetized. Today, many of the biggest media companies are still reeling from the previous two rounds of digital disruption (web and mobile). This leaves Big Media unprepared for the biggest disruption of them all, because AI agents will soon reconfigure their core asset: video distribution channels. This interview provides a preview of how autonomous agents will work in unison to handle tasks that previously were managed by networks of human professionals, such as media buyers, advertising managers, retail marketers, and TV programming executives. Likely impact: a further round of unbundling as agents personalize video distribution and advertising. Timeline: this transformation begins in 2026 and will iterate rapidly during the next five years. 20th century mass media is about to go through the Big Tech blender.

  continue reading

169 episodes

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iconShare
 
Manage episode 520451454 series 3394252
Content provided by Provoke.fm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Provoke.fm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Shelly Palmer returns to the Futurists to share fresh insight about how AI agents will rearrange the way entertainment and news are published, distributed and monetized. Today, many of the biggest media companies are still reeling from the previous two rounds of digital disruption (web and mobile). This leaves Big Media unprepared for the biggest disruption of them all, because AI agents will soon reconfigure their core asset: video distribution channels. This interview provides a preview of how autonomous agents will work in unison to handle tasks that previously were managed by networks of human professionals, such as media buyers, advertising managers, retail marketers, and TV programming executives. Likely impact: a further round of unbundling as agents personalize video distribution and advertising. Timeline: this transformation begins in 2026 and will iterate rapidly during the next five years. 20th century mass media is about to go through the Big Tech blender.

  continue reading

169 episodes

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