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Episode #262 — Inside Soundstripe’s Music Licensing Strategy with Global Head of Partnerships, Angela Abbott!

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Manage episode 501208469 series 1264599
Content provided by The Future of What and Music Business Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Future of What and Music Business Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Soundstripe is a tech-enabled music licensing company working with brands, agencies and rightsholders, housing 1.5 million users in 160 countries. In this episode, Soundstripe’s Angela Abbott walks us through their licensing process, emphasizing how the platform ensures artists maintain sonic identity. She then imparts advice to early-level professionals, and addresses aspects of licensing that may be overlooked, such as microsync, the importance of valuing licensed music to ad spend, and differences in monetization models from platform to platform.
  continue reading

302 episodes

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Manage episode 501208469 series 1264599
Content provided by The Future of What and Music Business Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Future of What and Music Business Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Soundstripe is a tech-enabled music licensing company working with brands, agencies and rightsholders, housing 1.5 million users in 160 countries. In this episode, Soundstripe’s Angela Abbott walks us through their licensing process, emphasizing how the platform ensures artists maintain sonic identity. She then imparts advice to early-level professionals, and addresses aspects of licensing that may be overlooked, such as microsync, the importance of valuing licensed music to ad spend, and differences in monetization models from platform to platform.
  continue reading

302 episodes

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