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Episode #253 — The Music Merchandising Experience with Kerstyn Inouye of Top Drawer Merch

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Content provided by The Future of What and Music Business Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Future of What and Music Business Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Top Drawer Merch began their journey through collaborating with artists to create charity bracelets. Today, they service clients both in and out of the music industry, producing apparel & a variety of other merchandise. Implementing a traditional brand approach, they understand that merch is not just a band’s logo on a t-shirt – it’s a story told through the product that comes back full circle, tying into a much larger ecosystem. Kerstyn Inouye, Marketing Director of Top Drawer Merch joins us this episode to discuss the opportunities superfans bring to merchandising, loyalty programs, what it’s like to work with niche bands & their managers, and creative strategies the company implements to maintain a smooth on-site merch experience.
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290 episodes

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on May 20, 2025 14:03 (3d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 483860014 series 1264599
Content provided by The Future of What and Music Business Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Future of What and Music Business Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Top Drawer Merch began their journey through collaborating with artists to create charity bracelets. Today, they service clients both in and out of the music industry, producing apparel & a variety of other merchandise. Implementing a traditional brand approach, they understand that merch is not just a band’s logo on a t-shirt – it’s a story told through the product that comes back full circle, tying into a much larger ecosystem. Kerstyn Inouye, Marketing Director of Top Drawer Merch joins us this episode to discuss the opportunities superfans bring to merchandising, loyalty programs, what it’s like to work with niche bands & their managers, and creative strategies the company implements to maintain a smooth on-site merch experience.
  continue reading

290 episodes

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