If you’ve ever wondered how to make ChatGPT recommend your surrogacy agency when someone asks “Which is the best surrogacy agency?” — this one’s for you.

Visibility for a surrogacy agency used to be all about getting your agency to the top of Google rankings. But that’s changing — fast.

Now, AI tools like ChatGPT, Perplexity, and Gemini are deciding who gets recommended before families ever reach the search engine rankings. In other words, you’re now competing for AI’s trust.

In this episode of The Future of Surrogacy, host Erin Quick talks with Jenn Mathews, aka the SEO Goddess, whose digital strategy expertise has powered brands like Nordstrom, Adobe, GitHub, and Smartsheet. Jenn breaks down the rise of Generative Engine Optimization (GEO) — a brand-new discipline that talks through how your surrogacy agency can show up in AI-generated answers.

💡 You’ll Learn:

• What GEO is — and why it’s replacing SEO as the key to visibility
• How to get your surrogacy agency to show up when AI tools become the new search engines
• Why “being recommended” is the new version of “ranking #1”
• Why "Domain Authority" is meaningless (and a good test!)
• The biggest visibility mistakes agencies make (and how to fix them)
• Tools you can start using today — from Spy.gpt to Ahrefs to SEMRush to Google Webmaster Tools.

🔗 Learn More

• Jenn Mathews: LinkedIn
  | seogoddess.com
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