337 - Empathy in Business: Nice or Necessary? - With Maria Ross

The Futur with Chris Do

Content provided by The Futur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Futur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

25d ago 1:07:57

MP3•Episode home

In this episode, I sit down with Maria Ross, an author, speaker, and empathy advocate, to explore the power of empathy in leadership, branding, and creative work. We unpack the two types of empathy—cognitive and affective—and how understanding them can transform relationships, client interactions, and even pricing strategies. Maria shares insights from her books, The Empathy Edge and The Empathy Dilemma, addressing misconceptions around empathy in business. We discuss how ego and insecurity can block empathy, the dangers of "empathy hijacking," and the balance between compassion and high performance. Whether you're a leader, entrepreneur, or creative professional, this episode is packed with practical strategies to integrate empathy into your work without burning out.

Timestamps:

(00:00) - Introduction to Maria Ross

(00:33) - Maria’s background in branding and empathy advocacy

(01:49) - Why empathy matters for small teams and solopreneurs

(02:14) - The business case for empathy in leadership

(07:13) - Why creatives struggle with empathy

(09:03) - The two types of empathy: cognitive vs. affective

(13:33) - Ego and insecurity as empathy blockers

(20:04) - The problem with "radical honesty" and weaponized empathy

(29:07) - How to respond empathetically without "hijacking" the conversation

(36:41) - The power of curiosity in empathy

(40:15) - Empathy in pricing: charging based on client impact

(50:13) - Leadership challenges: balancing empathy and performance

(57:22) - How to build an empathetic workplace culture

(59:10) - Where to find Maria and her books

Check out today's guest, Maria Ross:

Maria's book website: https://theempathydilemma.com/

Maria's LinkedIn: https://www.linkedin.com/in/mariajross

Maria's Instagram: https://www.instagram.com/redslicemaria

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:https://www.clubhouse.com/@thechrisdo

Behance: https://www.behance.net/chrisdo

350 episodes