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How to Choose the Right Clients w/ Jodie Cook | Ep 370

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Manage episode 499165243 series 2852400
Content provided by The Futur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Futur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, I sit down with Jodie Cook—entrepreneur, author, and powerlifter—for an unfiltered conversation on building an agency that fits the life you want to live.

From rabbits, deer, and elephants to whales and dolphins, we unpack how to categorize clients, know which ones to pursue, and why chasing the wrong type can leave your business overrun, exhausted, or stuck.

Timestamps:

(0:00) Intro
(1:46) What Are Deer Clients
(3:29) Cost of Too Many Smalls
(5:04) Landing Big Brand Whales
(6:34) When Big Clients Overwhelm
(8:52) Whales vs Third-Bid Time Wasters
(10:48) Dolphin Clients Explained
(12:37) Client Budgets & Competition
(14:17) Moving Up to Bigger Accounts
(16:02) Jumbo Smalls Drain Resources
(17:32) Revenue vs Profit Truth
(19:19) Avoiding Shiny Object Syndrome
(20:51) Chasing Big Clients Anyway
(22:59) Creative Agency Lessons
(36:27) Power of Niching Down
(38:15) Mid-Sized Clients’ Sweet Spot

Check out today's guest, Jodie Cook:

LinkedIn: https://www.linkedin.com/in/jodie-cook/

YouTube: https://www.youtube.com/@Jodie_Cook

Websites: ⁠https://jodiecook.com⁠

https://coachvox.ai⁠

Check out The Futur:

Website: ⁠https://www.thefutur.com/⁠

Courses: ⁠https://www.thefutur.com/shop⁠

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Youtube:⁠https://www.youtube.com/thefuturishere⁠

Check out Chris Do:

Website: ⁠https://zaap.bio/thechrisdo⁠

LinkedIn:⁠https://www.linkedin.com/in/thechrisdo/⁠

Facebook:⁠https://www.facebook.com/BizOfDesign⁠

Instagram:⁠https://www.instagram.com/thechrisdo/⁠

Twitter:⁠https://x.com/thechrisdo⁠

TikTok:⁠https://www.tiktok.com/@thechrisdo⁠

Threads:⁠https://www.threads.net/@thechrisdo⁠

Zaap: ⁠https://zaap.bio/thechrisdo⁠

Clubhouse:⁠https://www.clubhouse.com/@thechrisdo⁠

Behance: ⁠https://www.behance.net/chrisdo

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

372 episodes

Artwork
iconShare
 
Manage episode 499165243 series 2852400
Content provided by The Futur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Futur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, I sit down with Jodie Cook—entrepreneur, author, and powerlifter—for an unfiltered conversation on building an agency that fits the life you want to live.

From rabbits, deer, and elephants to whales and dolphins, we unpack how to categorize clients, know which ones to pursue, and why chasing the wrong type can leave your business overrun, exhausted, or stuck.

Timestamps:

(0:00) Intro
(1:46) What Are Deer Clients
(3:29) Cost of Too Many Smalls
(5:04) Landing Big Brand Whales
(6:34) When Big Clients Overwhelm
(8:52) Whales vs Third-Bid Time Wasters
(10:48) Dolphin Clients Explained
(12:37) Client Budgets & Competition
(14:17) Moving Up to Bigger Accounts
(16:02) Jumbo Smalls Drain Resources
(17:32) Revenue vs Profit Truth
(19:19) Avoiding Shiny Object Syndrome
(20:51) Chasing Big Clients Anyway
(22:59) Creative Agency Lessons
(36:27) Power of Niching Down
(38:15) Mid-Sized Clients’ Sweet Spot

Check out today's guest, Jodie Cook:

LinkedIn: https://www.linkedin.com/in/jodie-cook/

YouTube: https://www.youtube.com/@Jodie_Cook

Websites: ⁠https://jodiecook.com⁠

https://coachvox.ai⁠

Check out The Futur:

Website: ⁠https://www.thefutur.com/⁠

Courses: ⁠https://www.thefutur.com/shop⁠

Linkedin: ⁠https://www.linkedin.com/company/the-futur/⁠

Podcasts: ⁠https://thefutur.com/podcast⁠

Instagram: ⁠https://www.instagram.com/thefuturishere/⁠

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Twitter: ⁠https://x.com/thefuturishere⁠

TikTok: ⁠https://www.tiktok.com/@thefuturishere⁠

Youtube:⁠https://www.youtube.com/thefuturishere⁠

Check out Chris Do:

Website: ⁠https://zaap.bio/thechrisdo⁠

LinkedIn:⁠https://www.linkedin.com/in/thechrisdo/⁠

Facebook:⁠https://www.facebook.com/BizOfDesign⁠

Instagram:⁠https://www.instagram.com/thechrisdo/⁠

Twitter:⁠https://x.com/thechrisdo⁠

TikTok:⁠https://www.tiktok.com/@thechrisdo⁠

Threads:⁠https://www.threads.net/@thechrisdo⁠

Zaap: ⁠https://zaap.bio/thechrisdo⁠

Clubhouse:⁠https://www.clubhouse.com/@thechrisdo⁠

Behance: ⁠https://www.behance.net/chrisdo

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

372 episodes

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