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Rich Brand, Poor Brand w/ David Brier | Ep 389
Manage episode 514022202 series 2799584
Content provided by The Futur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Futur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Futur Podcast, Chris Do talks with branding veteran David Brier, author of Brand Intervention and Rich Brand, Poor Brand. They explore what separates brands that thrive from those that fade—focusing on culture, generosity, and accountability over profit. David shares how “rich” brands create environments where creativity and collaboration flourish, while “poor” brands rely only on transactions and metrics.
He also reflects on his decades in design, his friendship with Gary Vaynerchuk’s Chief Heart Officer Claude Silver, and how storytelling fuels brand differentiation. From defining purpose to sustaining passion over time, David reveals why lasting success comes from empowering others and leading with radical intention.
Timestamps
(00:00) Intro (02:04) Why some brands struggle (04:19) Culture’s role in brand growth (06:27) The art of differentiation explained (08:45) Rich vs. poor brand traits (11:32) Building teams that thrive (14:10) Staying inspired after decades (17:04) From illustrator to strategist (21:27) The power of storytelling (25:58) Busting myths in branding (31:16) Empowerment as brand advantage (37:22) Fanatical intention and focus (43:40) Lessons from creative icons (51:29) How to lead with purpose (57:12) Final thoughts on rich culture
Check out today's guest, David Brier:
LinkedIn: https://www.linkedin.com/in/davidbrier
Instagram: https://www.instagram.com/risingabovethenoise/?hl=en
Website: https://davidbrier.com/
Website: https://www.risingabovethenoise.com/
Youtube: https://www.youtube.com/@Risingabovethenoise
Check out The Futur:
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Check out Chris Do:
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Learn more about your ad choices. Visit megaphone.fm/adchoices
391 episodes
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Manage episode 514022202 series 2799584
Content provided by The Futur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Futur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Futur Podcast, Chris Do talks with branding veteran David Brier, author of Brand Intervention and Rich Brand, Poor Brand. They explore what separates brands that thrive from those that fade—focusing on culture, generosity, and accountability over profit. David shares how “rich” brands create environments where creativity and collaboration flourish, while “poor” brands rely only on transactions and metrics.
He also reflects on his decades in design, his friendship with Gary Vaynerchuk’s Chief Heart Officer Claude Silver, and how storytelling fuels brand differentiation. From defining purpose to sustaining passion over time, David reveals why lasting success comes from empowering others and leading with radical intention.
Timestamps
(00:00) Intro (02:04) Why some brands struggle (04:19) Culture’s role in brand growth (06:27) The art of differentiation explained (08:45) Rich vs. poor brand traits (11:32) Building teams that thrive (14:10) Staying inspired after decades (17:04) From illustrator to strategist (21:27) The power of storytelling (25:58) Busting myths in branding (31:16) Empowerment as brand advantage (37:22) Fanatical intention and focus (43:40) Lessons from creative icons (51:29) How to lead with purpose (57:12) Final thoughts on rich culture
Check out today's guest, David Brier:
LinkedIn: https://www.linkedin.com/in/davidbrier
Instagram: https://www.instagram.com/risingabovethenoise/?hl=en
Website: https://davidbrier.com/
Website: https://www.risingabovethenoise.com/
Youtube: https://www.youtube.com/@Risingabovethenoise
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
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Twitter: https://x.com/thefuturishere
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Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
391 episodes
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Similar to The Futur with Chris Do
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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