In this episode Christine Campbell, the Marketing Manager at The AV Department, dives into strategies for effectively capturing and utilizing content from live events. Hear insights on simple tools and techniques to ensure you maximize the value of your event content. Learn the fundamentals of capturing high-quality content during live events and why it's crucial for your marketing efforts. Find out how to repurpose event content across various platforms to extend its reach and lifespan. Hear Christine’s advice on overcoming common challenges in event content capture and distribution. This episode offers actionable tips to enhance your content strategy and boost audience engagement.

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This Episode Brought to You by:

Swaim Strategies: https://swaimstrategies.com

Utilizing over 20 years of nonprofit event strategy and production expertise, Swaim Strategies coaches and teaches organizations how to increase the impact of their fundraising events.

The AV Department: https://theavdept.com/

As a full-service event AV and video production partner, The AV Department’s technical event production and media content generation provide you with a range of experience and talent from a partner who wants to know you and work together year after year.

Greater Giving: https://go.greatergiving.com

Speakers

Samantha Swaim

LinkedIn: https://www.linkedin.com/in/samantha-swaim-a28a9a4/

Instagram (Swaim Strategies): https://www.instagram.com/swaimstrategies/

Kristin Steele

LinkedIn: https://www.linkedin.com/in/kristin-steele777/

Instagram (Swaim Strategies): https://www.instagram.com/swaimstrategies/

Christine Campbell

LinkedIn: https://www.linkedin.com/company/the-av-department

Instagram: https://www.instagram.com/avenueportland

Instagram: https://www.instagram.com/theavdepartment

Resources

Book Consulting Time with Sam and Kristin:

Sam - https://calendly.com/consultingwithsam

Kristin - https://calendly.com/eventstorytelling

Learn More About Elevate and the Elevate Conference for Your Fundraising Events: https://swaimstrategies.com/elevate-conference/

Connect with The AV Department: https://theavdept.com/

Swaim Strategies: https://swaimstrategies.com

Planning a Successful Major Donor Event: https://swaimstrategies.com/solutions/#book

The AV Department: https://theavdept.com/

AVENUE: https://avenueportland.com/

The AV Department Video Channel: https://www.youtube.com/@theavdepartment