Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), the world's leading strategic market intelligence firm focused on China.

He works with Boards, billionaires, Heads of States, CEOs and senior executives of Fortune 500 & leading Chinese companies, private equity firms, SMEs and long/ hedge funds to develop their China growth, political and investment strategies.

TIMESTAMPS: 00:33- Shaun Rein's Journey to China 04:58- The Myths About China 09:35- The Split: Understanding US-China Relations 15:29- Opportunities and Challenges in the Chinese Market 21:37- The Competitive Landscape for Western Brands in China 25:46- Shifting Consumer Sentiments: Local vs. Foreign Brands 29:07- The Rise of Chinese Brands 30:36- Electric Vehicles: China's New Energy Revolution 33:01- Understanding Economic Weakness and Structural Challenges 39:50- Exploring Xinjiang 43:34- Alibaba's Rise and the Tech Crackdown 48:43- Advice for Young Professionals