This week, In the Lobby welcomes Sam Geduldig, Managing Partner at CGCN Group, a powerhouse Republican firm that’s become one of the most recognized names in Washington.

A seasoned strategist and trusted advisor, Sam shares how his path to success wasn’t just built on policy expertise or party alignment — it came from discovering his authentic voice and staying true to it. In this candid and insightful conversation, Sam and Lisa talk about the importance of honesty in client counsel, clarity in communication, and courage in leadership — even when the easy answer might be to tell people what they want to hear.

From building one of the top GOP-aligned firms in D.C. to navigating today’s complex political environment, Sam offers a masterclass in reputation, relationships and real talk.

🎧 Tune in to hear:

* How authenticity fuels long-term influence in Washington

* Why honest advice always wins (even when it’s hard to deliver)

* The story behind CGCN’s growth and staying power

* What Sam has learned about leadership and loyalty in this town