Ever stared at your Instagram bio, typing and deleting titles until you hit an existential crisis?

✦ Financial advisor and wellness practitioner? Delete.
✦ Strategic consultant and mindfulness teacher? Delete.
✦ Multipassionate entrepreneur helping… delete, delete, delete.

If you’ve ever stumbled answering the question “what should I call you?” this episode is for you.

In today’s conversation, I’m breaking down one of the biggest struggles for multipassionate entrepreneurs: how to articulate what you do without fragmenting yourself. You’ll hear my personal story of hiding parts of my expertise during my own career transition, why “pick a niche” advice can feel suffocating, and how to build a personal brand that allows all of your passions to belong.

Here’s what you’ll learn in this episode:

• Why traditional niching advice doesn’t always fit multipassionate entrepreneurs.
• How fragmentation (hiding parts of yourself) fuels self-criticism and imposter syndrome.
• A practical way to see yourself as the front door to your brand, with multiple doors behind it.
• How to translate your soul work into words your dream clients understand.
• Why iteration is key when testing bios, titles, and messaging on social media.

Whether you’re pivoting out of a corporate career or juggling multiple passions inside your business, this episode will give you the clarity and courage to talk about what you do in a way that feels authentic and compelling.

Remember: you are not too much, not scattered. You are the common denominator, and your integrated expertise is what makes you irreplaceable.

✨ Ready to work with me?

• Learn more about my signature coaching program, The Freedom Incubator
• Book a single 1:1 Business Intuition Session if you just need focused support to articulate what you do
• Connect with me on Instagram: @curious_hannele

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