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What is the pricing strategies for my tiny front end offers?

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Manage episode 467412777 series 3344420
Content provided by John Whitford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Whitford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Pricing Strategies for Meal Planning Products: Initial and Upsell Offers

This episode discusses the pricing strategies for launching a meal planning product targeting moms. The focus is on determining the initial offer price, which includes a 'tiny training' with printables, aimed at making meal planning easier. It also covers the transformation promised to customers, cost-saving benefits, and pricing structures for upsells, such as a comprehensive family planner. Tips include starting with a lower initial price to build social proof and gradually increasing it, as well as ensuring the upsell has a substantial discount to encourage purchases.

00:00 Introduction and Initial Offer Discussion

01:10 Defining the Transformation

01:49 Pricing Strategy and Value Proposition

05:04 Upsell Offer and Pricing

07:11 Testing and Optimization

08:24 Conclusion and Final Thoughts

  continue reading

30 episodes

Artwork
iconShare
 
Manage episode 467412777 series 3344420
Content provided by John Whitford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Whitford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Pricing Strategies for Meal Planning Products: Initial and Upsell Offers

This episode discusses the pricing strategies for launching a meal planning product targeting moms. The focus is on determining the initial offer price, which includes a 'tiny training' with printables, aimed at making meal planning easier. It also covers the transformation promised to customers, cost-saving benefits, and pricing structures for upsells, such as a comprehensive family planner. Tips include starting with a lower initial price to build social proof and gradually increasing it, as well as ensuring the upsell has a substantial discount to encourage purchases.

00:00 Introduction and Initial Offer Discussion

01:10 Defining the Transformation

01:49 Pricing Strategy and Value Proposition

05:04 Upsell Offer and Pricing

07:11 Testing and Optimization

08:24 Conclusion and Final Thoughts

  continue reading

30 episodes

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