Go offline with the Player FM app!
What is the pricing strategies for my tiny front end offers?
Manage episode 467412777 series 3344420
Pricing Strategies for Meal Planning Products: Initial and Upsell Offers
This episode discusses the pricing strategies for launching a meal planning product targeting moms. The focus is on determining the initial offer price, which includes a 'tiny training' with printables, aimed at making meal planning easier. It also covers the transformation promised to customers, cost-saving benefits, and pricing structures for upsells, such as a comprehensive family planner. Tips include starting with a lower initial price to build social proof and gradually increasing it, as well as ensuring the upsell has a substantial discount to encourage purchases.
00:00 Introduction and Initial Offer Discussion
01:10 Defining the Transformation
01:49 Pricing Strategy and Value Proposition
05:04 Upsell Offer and Pricing
07:11 Testing and Optimization
08:24 Conclusion and Final Thoughts
30 episodes
Manage episode 467412777 series 3344420
Pricing Strategies for Meal Planning Products: Initial and Upsell Offers
This episode discusses the pricing strategies for launching a meal planning product targeting moms. The focus is on determining the initial offer price, which includes a 'tiny training' with printables, aimed at making meal planning easier. It also covers the transformation promised to customers, cost-saving benefits, and pricing structures for upsells, such as a comprehensive family planner. Tips include starting with a lower initial price to build social proof and gradually increasing it, as well as ensuring the upsell has a substantial discount to encourage purchases.
00:00 Introduction and Initial Offer Discussion
01:10 Defining the Transformation
01:49 Pricing Strategy and Value Proposition
05:04 Upsell Offer and Pricing
07:11 Testing and Optimization
08:24 Conclusion and Final Thoughts
30 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.