Franchising isn’t about selling units as fast as you can. It’s about choosing the right people, building the right systems, and creating a culture where franchisees thrive. In this episode, I sit down with Amrit Dhaliwal, founder of Walfinch, a home healthcare franchise in the UK that’s grown 50% year-over-year since 2019.

Key Takeaways:

• Why franchisee selection is more important than rapid sales growth
  
• How fractional and experienced staff can fast-track your support team
  
• Why technology and systems drive sustainable scale in service industries
  
• How to build a culture where franchisees feel supported, not managed
  
• The importance of keeping profitability at the heart of your franchise model
  

Time Stamps:

00:00 Introduction to the Franchise Scaleup Show

00:29 Meet Amrit Dal: From Immigrant Roots to Franchise Success

03:17 The Journey from Franchisee to Franchisor

04:27 Early Business Ventures and Lessons Learned

10:05 Building and Scaling Wal Finch

14:30 Challenges and Strategies in Franchising

19:10 Selecting the Right Franchisees

21:15 Balancing Growth and Quality

23:22 Strategic Growth and Responsible Expansion

23:54 The Importance of Franchisee Selection

25:31 Building a Collaborative Franchise Culture

27:14 Engaging Franchisees Through Events and Communication

29:59 Focusing on Franchisee Profitability

34:33 Effective Franchise Support Systems

36:19 Empathy and Personal Connection in Franchise Support

38:59 Training and Upskilling Franchise Support Coaches

42:57 Concluding Thoughts and Future Aspirations
If you’re an emerging brand founder, this episode is a must-listen. Scaling responsibly isn’t about speed—it’s about control, culture, and franchisee success. Listen now, then head to guycoffey.com to book your free franchise growth strategy call. I only work with founders committed to scaling smart and protecting their vision.

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