Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Content provided by The Franchise Insiders. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Franchise Insiders or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Jay and Carolina Orosa: From Franchise Owners To Mentors
Manage episode 522470332 series 2893776
Content provided by The Franchise Insiders. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Franchise Insiders or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Want a real blueprint for turning a franchise into a life-changing asset? We sat down with Jay and Carolina Orosa to unpack how they went from corporate careers to building, scaling, and exiting a thriving home care franchise—and why they’re now mentoring new owners inside our team. Their story blends heart and hard numbers: a culture rooted in compassion for clients and caregivers, and a playbook grounded in unit economics, pricing discipline, and weekly-to-quarterly financial rigor.
We break down the moves that matter: defining roles around strengths to avoid stepping on each other’s toes, documenting processes so the business can grow without you, and resisting price pressure by adding value rather than discounting. Jay explains why a franchise sells you a system, not outcomes—and how the mindset shift from employee to owner powers execution. Carolina dives into brand versus logo, showing how a clear promise and consistent delivery attract the right clients, staff, and even future buyers. We also talk risk management most owners miss, from insurance audits to partner due diligence, and how clean books and a resilient margin profile can draw strong offers from private equity.
For operators and explorers alike, we map where the next wave is building: health and recovery concepts focused on longevity, senior care with durable demand, and tech-enabled home services you can run from your phone. The throughline is alignment—choosing a model that fits your lifestyle, runway, and strengths, then building for exit from day one. If you’re ready to trade “what if” for a plan, hit play, take notes, and start your exploration while momentum is on your side.
If this conversation helped you see a path from job to asset, follow the show, share it with a friend, and leave a quick review so more builders can find it.
Text: 305-710-0050
Chapters
1. Jay and Carolina Orosa: From Franchise Owners To Mentors (00:00:00)
2. Meet Jay And Carolina (00:01:05)
3. From Pharma To Solving Real Needs (00:02:23)
4. Franchising As A Wealth Vehicle (00:03:59)
5. Roles, Team Culture, And Trust (00:06:37)
6. Heart-Led Care Meets Hard Numbers (00:11:18)
7. Unit Economics And Pricing Discipline (00:14:22)
8. Reading The Signals To Exit (00:17:52)
9. Global Perspective On Local Franchises (00:20:46)
10. Brand Versus Logo And Real Alignment (00:24:42)
11. Corporate To Owner Mindset Shift (00:28:13)
12. Couples In Business And Boundaries (00:31:30)
13. Picking Partners And Protecting Risk (00:36:56)
14. Sectors Poised For Growth (00:40:26)
15. Final Advice And Contact Info (00:44:26)
39 episodes
Share
Manage episode 522470332 series 2893776
Content provided by The Franchise Insiders. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Franchise Insiders or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Want a real blueprint for turning a franchise into a life-changing asset? We sat down with Jay and Carolina Orosa to unpack how they went from corporate careers to building, scaling, and exiting a thriving home care franchise—and why they’re now mentoring new owners inside our team. Their story blends heart and hard numbers: a culture rooted in compassion for clients and caregivers, and a playbook grounded in unit economics, pricing discipline, and weekly-to-quarterly financial rigor.
We break down the moves that matter: defining roles around strengths to avoid stepping on each other’s toes, documenting processes so the business can grow without you, and resisting price pressure by adding value rather than discounting. Jay explains why a franchise sells you a system, not outcomes—and how the mindset shift from employee to owner powers execution. Carolina dives into brand versus logo, showing how a clear promise and consistent delivery attract the right clients, staff, and even future buyers. We also talk risk management most owners miss, from insurance audits to partner due diligence, and how clean books and a resilient margin profile can draw strong offers from private equity.
For operators and explorers alike, we map where the next wave is building: health and recovery concepts focused on longevity, senior care with durable demand, and tech-enabled home services you can run from your phone. The throughline is alignment—choosing a model that fits your lifestyle, runway, and strengths, then building for exit from day one. If you’re ready to trade “what if” for a plan, hit play, take notes, and start your exploration while momentum is on your side.
If this conversation helped you see a path from job to asset, follow the show, share it with a friend, and leave a quick review so more builders can find it.
Text: 305-710-0050
Chapters
1. Jay and Carolina Orosa: From Franchise Owners To Mentors (00:00:00)
2. Meet Jay And Carolina (00:01:05)
3. From Pharma To Solving Real Needs (00:02:23)
4. Franchising As A Wealth Vehicle (00:03:59)
5. Roles, Team Culture, And Trust (00:06:37)
6. Heart-Led Care Meets Hard Numbers (00:11:18)
7. Unit Economics And Pricing Discipline (00:14:22)
8. Reading The Signals To Exit (00:17:52)
9. Global Perspective On Local Franchises (00:20:46)
10. Brand Versus Logo And Real Alignment (00:24:42)
11. Corporate To Owner Mindset Shift (00:28:13)
12. Couples In Business And Boundaries (00:31:30)
13. Picking Partners And Protecting Risk (00:36:56)
14. Sectors Poised For Growth (00:40:26)
15. Final Advice And Contact Info (00:44:26)
39 episodes
All episodes
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Similar to The Franchise Insiders "Inside Scoop" Podcast
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Best friends Joel and Matt are the co-hosts of How to Money which is all about providing the knowledge & tools that normal folks need to thrive in areas like debt payoff, DIY investing, and crucial money tricks that will provide continuous help along your journey. We believe that access to unbiased and jargon-free personal finance guidance is more necessary than ever before. When you handle your money in a purposeful, thoughtful way that works for your lifestyle, you can really start living ...
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books. Sales and Distribution by Lemonada Media http ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Owning a small business can be one of the most rewarding and challenging things a person does. Amid an uncertain economy and ever-evolving consumer trends, there is a lot to figure out and navigate to ensure your business thrives. Join hosts Jannese Torres (Yo Quiero Dinero) and Austin Hankwitz (Rate of Return) as they connect with small business owners and hear their stories about managing the ups and downs of starting and growing a small business. Listen to "Mind the Business: Small Busine ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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Go offline with the Player FM app!
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