DESCRIPTION:

John Hayes, host of Franchise Hot Seat, interviews Shelly Sun Berkowitz, founder of

BrightStar Care, a leading healthcare franchising company with over 400 units.

Shelly discusses her transition from accounting to healthcare franchising, and her

strategic partnership with Peack Rock Capital. She stresses the importance of

choosing the right private equity partners and the value of supportive relationships

within the franchising community. Shelly introduces her advisory initiative, Founder

to Founder, designed to assist founders in scaling their businesses and navigating

sales processes. The discussion also covers the common misconceptions about

franchising, the necessity of robust franchisee support systems, and the importance

of ethical practices. Shelly shares her efforts to mentor female entrepreneurs and her

dedication to promoting equal access to franchising education. - With Shelly Sun

Berkowitz.

TIMESTAMPS:

00:00 Intro

00:20 What is Shelly's Brightstar Care journey?

01:44 Why is franchising education so important?

05:58 Early franchising challenges and lessons?

11:02 Best mentorship advice for new franchisors?

16:44 How does the franchising economic model work?

24:36 How to hire the right talent?

27:23 How is private equity changing franchising?

37:47 Biggest challenge in selecting franchisees?

43:54 How to empower women in franchising?

LINKS:

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