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Why This 7-Figure CEO uses Ads ONLY and Doesn't do Organic Content
Manage episode 499611910 series 3486007
In this special More Than A Title crossover episode live from Times Square, hosts John and Kado sit down with Jennifer Spivak — founder of The Ad Girls and known as the “Conversion Queen.” She opens up about how surviving an abusive relationship inspired her to build a mission-driven Facebook and Instagram ads agency that puts more money into the hands of women.
Main Takeaways:
☑️ How Jennifer turned personal hardship into a decade-long business success.
☑️ Why she focuses on paid ads over organic social media — and how it quadrupled her business.
☑️ The messaging strategies that make competition irrelevant.
☑️ Common mistakes entrepreneurs make when running Facebook/Instagram ads.
☑️ Building predictable revenue streams with ad spend.
☑️ Hiring the right talent and avoiding over-scaling.
☑️ The importance of running a business with integrity and high-level service.
☑️ Lessons learned from saying “no” to the wrong opportunities.
This episode is packed with humor, actionable advice, and inspiration for anyone growing a business or thinking about diving into paid ads.
Chapters
1. Testing Multiple Ad Creative Formats (00:00:00)
2. Meeting Jennifer Spivak & The Ad Girls Agency (00:03:10)
3. From Abuse Survivor to Women's Advocate (00:05:05)
4. Introduction to More Than A Title Podcast (00:10:45)
5. Facebook Ads vs. Organic Social Media Growth (00:17:20)
6. Predictable Revenue Through Strategic Ad Spending (00:23:05)
7. Scaling Too Fast: Business Recovery Lessons (00:29:45)
8. Small Business Ad Budgets & Partnerships (00:41:00)
9. Key Entrepreneurial Lessons & Integrity in Business (00:49:00)
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