“We built Vinst to help people cook better, together.” 👩‍🍳👨‍🍳

Assaf Glazer, Vinst's CEO & Co-Founder and a self-described foodie, shares the app's origin story rooted in pandemic parenting. During COVID lockdowns in New York, watching his three young children consume processed foods pushed him to dedicate kitchen time to fresh, home-cooked meals. This practice sparked an idea: what if technology could make cooking more accessible and enjoyable without introducing more complications?

"Technology today changed dramatically the way that we cook," Glazer explains. "We enter the kitchen with our phone - it's our browser, timer, calculator, chat, notes. We have our cameras. We don't need to be next to our parents for 20 years and learn how to cook."

Yet this technological bounty creates its own problem - a disjointed cooking experience with information scattered across multiple platforms.

Vinst solves this by consolidating everything cooking-related into one minimalist interface. The app extracts recipe information from links, images, and text, organizing everything into searchable, shareable collections.

What makes Vinst particularly fascinating is its approach to food as a form of connection. The app enables collaborative cookbooks where families can preserve traditions and friends can share discoveries.

"We call what we do in the kitchen a food story," Glazer shares. "You bring your inspiration, your smells, the bloggers, mom, whatever to the table and to the kitchen, and you cook as you do it with your oven and your things and your taste... and eventually something different is made that is yours."

Looking ahead, Vinst aims to revolutionize cooking through personalized nutrition. Future updates will incorporate health data from wearables and lab tests to provide weekly feedback on how your cooking affects your wellbeing. The app will suggest recipe modifications based on your health needs, dietary restrictions, budget, and locally available ingredients.

Ready to transform your kitchen experience? Download Vinst and discover how AI can help you cook better, connect deeper, and eat healthier.

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