What if rethinking your shopping list could change the world?

In this episode of The Forward Podcast: Rethink, @AzizaOBeirne is joined by @ChrisBaker, award-winning strategist, social entrepreneur, and author of Obsolete: How Change Brands Are Changing the World.

Chris is the driving force behind:
🧻 Serious Tissues – tackling deforestation with recycled, plastic-free toilet paper and nearly 2 million trees planted
☕ Change Please – a coffee company that’s helped thousands of people out of homelessness through barista training and employment

We dive into:
💡 What defines a Change Brand—and how they’re disrupting tired categories
💸 Why your wallet may be more powerful than your vote
⚡ How legacy companies can rethink from the inside out
🏷️ What brands like Tony’s Chocolonely, Wild, and Liquid Death are getting right—and why they’re gaining loyalty fast

Whether you're a brand builder, a conscious consumer, or just someone wondering how small habits can create big ripple effects—this conversation will get you rethinking the power of your personal spending.

#TheForwardPodcast #SmartOSC #ChrisBaker #Obsolete #ChangeBrands #SeriousTissues #ChangePlease #ConsumerPower #Rethink #BrandStrategy #ImpactBrands