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Customer service: The rise of the doom loop

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Manage episode 489993401 series 1301455
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The quality of customer service can make or break a company. That has always been true but the kind of customer experience we now expect when things go wrong with our purchases is vastly different from what we wanted half a century ago. 1960s answering services, the new organisations managing calls on behalf of businesses, relied on a single technology: the telephone. Now a firm needs to offer its customers multiple ways to contact it. But which one should a company prioritise, especially in these financially straitened times? The latest AI-enabled chatbots? Well-trained, empowered people in call centres? Or something else entirely? And how do these changes impact customer service representatives, the people who actually deliver the service to us every day?

Iszi Lawrence discusses these questions with Jo Causon, CEO of the Institute of Customer Service in the UK; call centre researchers Professors Premilla D’Cruz and Ernesto Noronha from the Indian Institute of Management in Ahmedabad; Franco-American service designer Matthew Marino and World Service listeners.

(Photo: A woman in jeans interacting with virtual contact icons on a screen. Credit: Umnat Seebuaphan/iStock/Getty Images)

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396 episodes

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Customer service: The rise of the doom loop

The Forum

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Manage episode 489993401 series 1301455
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The quality of customer service can make or break a company. That has always been true but the kind of customer experience we now expect when things go wrong with our purchases is vastly different from what we wanted half a century ago. 1960s answering services, the new organisations managing calls on behalf of businesses, relied on a single technology: the telephone. Now a firm needs to offer its customers multiple ways to contact it. But which one should a company prioritise, especially in these financially straitened times? The latest AI-enabled chatbots? Well-trained, empowered people in call centres? Or something else entirely? And how do these changes impact customer service representatives, the people who actually deliver the service to us every day?

Iszi Lawrence discusses these questions with Jo Causon, CEO of the Institute of Customer Service in the UK; call centre researchers Professors Premilla D’Cruz and Ernesto Noronha from the Indian Institute of Management in Ahmedabad; Franco-American service designer Matthew Marino and World Service listeners.

(Photo: A woman in jeans interacting with virtual contact icons on a screen. Credit: Umnat Seebuaphan/iStock/Getty Images)

  continue reading

396 episodes

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