Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Content provided by David Crabill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Crabill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Lisa He with My Custom Bakes
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Content provided by David Crabill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Crabill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This is Part 2 of Lisa He’s interview. You can listen to Part 1 on Episode 151.
Lisa He lives in Orlando, FL and now runs multiple businesses, including Borderlands Bakery where she sells custom-decorated cookies and cookie decorating supplies. She also has an online course business called Baking with Borderlands, and a software business for cottage bakers called My Custom Bakes.
Her Instagram page for Borderlands Bakery now has over 175k followers, and she is one of the top influencers not just in the cookie decorating world, but now in the cottage food industry as a whole.
In the last episode, Lisa shared how she started and grew her cottage food bakery into a massive success.
And in this episode, she shares how she turned that success into multiple businesses that help support other cottage food bakers.
Just like the last episode, this one is also filled with tons of helpful business advice, including many social media strategies.
3 Key Takeaways
- Authenticity builds real connection: Lisa grew her 175K+ following by showing up as herself, sharing her wins, struggles, and process. She reminded us that people can sense when you are being real, and that’s what keeps customers coming back for more. Be genuine. Be you. That is your secret ingredient.
- Consistency beats perfection: Whether you are posting stories every day or just a couple of reels each week, consistency matters more than perfection. Lisa’s mix of educational videos, behind-the-scenes peeks, and packaging tips helped her attract loyal fans and repeat buyers. Small, steady steps build big results.
- Growth means being open to change: Lisa started with a cottage bakery and eventually launched My Custom Bakes to help other bakers streamline their orders. She showed that success is not about doing one thing forever but about solving problems, trusting your gut, and evolving as you grow.
Resources
My Custom Bakes (Instagram | FB Group)
Borderlands Bakery website (Blog | Shop | Instagram | Youtube | FB Group)
Post + Prosper: 100-Day Social Media Visibility Challenge for Creative Entrepreneurs
Related episodes:
- Episode 151 (Part 1 of Lisa’s interview)
- Episode 150 (features Lisa)
- Episode 133 with Matt Rosen
CottageFoodieCon 2026
Next year, in the spring of 2026, get ready for CottageFoodieCon — the first ever, in-person, nationwide cottage food conference!
Lisa will be co-hosting the conference and you should get your ticket now, since prices will be going up very soon.
To learn more about the conference and to get email updates when registration opens, go to cottagefoodiecon.com
Free Tutorial: Intro To Email Marketing
Are you building an email list for your business yet? If not, you really should be collecting customers’ email addresses and emailing them on a regular basis. Even these days, email continues to be better than social media for generating consistent sales, and the best part is that you own it. Once you build an email list, nobody can take it away from you.
I created this free tutorial that will walk you through the essentials of using Kit to build an email list and get more followers!
Get full show notes and transcript here: https://forrager.com/podcast/152
152 episodes
Share
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Last successful fetch was on October 22, 2025 00:10 (
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Manage episode 513582423 series 2928125
Content provided by David Crabill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Crabill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This is Part 2 of Lisa He’s interview. You can listen to Part 1 on Episode 151.
Lisa He lives in Orlando, FL and now runs multiple businesses, including Borderlands Bakery where she sells custom-decorated cookies and cookie decorating supplies. She also has an online course business called Baking with Borderlands, and a software business for cottage bakers called My Custom Bakes.
Her Instagram page for Borderlands Bakery now has over 175k followers, and she is one of the top influencers not just in the cookie decorating world, but now in the cottage food industry as a whole.
In the last episode, Lisa shared how she started and grew her cottage food bakery into a massive success.
And in this episode, she shares how she turned that success into multiple businesses that help support other cottage food bakers.
Just like the last episode, this one is also filled with tons of helpful business advice, including many social media strategies.
3 Key Takeaways
- Authenticity builds real connection: Lisa grew her 175K+ following by showing up as herself, sharing her wins, struggles, and process. She reminded us that people can sense when you are being real, and that’s what keeps customers coming back for more. Be genuine. Be you. That is your secret ingredient.
- Consistency beats perfection: Whether you are posting stories every day or just a couple of reels each week, consistency matters more than perfection. Lisa’s mix of educational videos, behind-the-scenes peeks, and packaging tips helped her attract loyal fans and repeat buyers. Small, steady steps build big results.
- Growth means being open to change: Lisa started with a cottage bakery and eventually launched My Custom Bakes to help other bakers streamline their orders. She showed that success is not about doing one thing forever but about solving problems, trusting your gut, and evolving as you grow.
Resources
My Custom Bakes (Instagram | FB Group)
Borderlands Bakery website (Blog | Shop | Instagram | Youtube | FB Group)
Post + Prosper: 100-Day Social Media Visibility Challenge for Creative Entrepreneurs
Related episodes:
- Episode 151 (Part 1 of Lisa’s interview)
- Episode 150 (features Lisa)
- Episode 133 with Matt Rosen
CottageFoodieCon 2026
Next year, in the spring of 2026, get ready for CottageFoodieCon — the first ever, in-person, nationwide cottage food conference!
Lisa will be co-hosting the conference and you should get your ticket now, since prices will be going up very soon.
To learn more about the conference and to get email updates when registration opens, go to cottagefoodiecon.com
Free Tutorial: Intro To Email Marketing
Are you building an email list for your business yet? If not, you really should be collecting customers’ email addresses and emailing them on a regular basis. Even these days, email continues to be better than social media for generating consistent sales, and the best part is that you own it. Once you build an email list, nobody can take it away from you.
I created this free tutorial that will walk you through the essentials of using Kit to build an email list and get more followers!
Get full show notes and transcript here: https://forrager.com/podcast/152
152 episodes
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Similar to The Forrager Podcast for Cottage Food Businesses
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
2k1k
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader tu ...
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features candid conversations with entrepreneurs and industry leaders—uncovering the stories, surprises, and creative strategies behind successful businesses. Whether you’re looking for inspiration, actionable tips, or insights to help your own business grow, tune in for fresh perspectives and expert advice, now also available on YouTube.
…
continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
…
continue reading
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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