Fliplet Podcast Ep. 16: We were joined by Keith Hardie, European Marketing Director at Bryan Cave, to discuss the impact of mobile on the legal industry. 00:37 - Why are mobile apps popular in law firms 02:20 - Discovering the value of content marketing through apps 04:33 - Other ways mobile apps have been used in law firms 05:16 - How to extend the lifespan of event apps 07:05 - Who should be owning and driving the implementation of apps? What’s actually happening? 10:54 - Things to consider when creating new apps for an organisation 13:54 - The importance of not doing too much too early 14:22 - The evolution of websites vs apps 16:51 - How should law firms analyse the value they get from mobile apps? 19:43 - Why a single app is never going to be a solution for a law firm 20:22 - Where will the big opportunity in law firms be in the future? 22:04 - The potential of gamification in law firms 22:45 - The challenge of AI in the legal industry