TFS#242 - Yvonne An Shares How She Used Data to Grow 700K Followers & Leveraging That Into a Startup
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Yvonne An is a Korean entrepreneur and creator based in Manila. She blends creativity with data, even building her own TikTok analysis bot to study trends, performance, and what drives PR and brand deals. Yvonne shares an honest look into her life—balancing startups, mental health, and her experience living in the Philippines—making her a relatable voice for Gen Z builders and creatives.
Connect with Yvonne:
https://www.instagram.com/yvonnean_
https://www.tiktok.com/@yvonnne
CHAPTERS:
0:00 – Introduction
0:49 – Meet Yvonne
1:15 – What Yvonne has been focused on
2:21 – Why Yvonne started a company
5:12 – Content creation as stress relief
5:59 – What she enjoys about creating
7:38 – Building a TikTok data bot
9:27 – How the bot measures content ROI
10:44 – How she built the bot
11:58 – Labeling & scraping TikTok data
12:51 – Tracking growth and plateaus
14:11 – Why she signed with an agency
15:27 – Balancing startups + content
16:28 – Her dad’s surprising hobbies
16:56 – Yvonne on her mom & family
19:11 – Where her independent energy comes from
20:24 – Gen Z entrepreneurs
21:59 – Thoughts on Cluely’s content strategy
23:45 – Young entrepreneurs today
24:09 – Her brother’s path
24:40 – Would she want kids?
25:17 – Raising entrepreneurial kids
27:15 – How parents shape business mindset
28:51 – Lessons from her dad’s hardships
32:09 – When her dad left LG
33:48 – How old she was then
34:46 – Andy’s first trip to the Philippines
36:37 – Rockwell run club
38:42 – Filipino “clientele relationship”
41:58 – Building company culture in PH
45:53 – Antidepressants & mental health
47:57 – Impulsive behavior in relationships
48:33 – Andy’s personality quiz (money)
50:11 – Is religion good or bad?
52:14 – Emotional vs. logical
54:01 – Who’s more hardworking?
54:12 – Wait for someone or date who likes you?
54:39 – Her biggest 2024–2025 takeaways
55:55 – Naming a child with two letters
56:40 – What she’d change about Andy
57:37 – Airport ride scenario
59:12 – Last time she asked for help
1:04:18 – Last three times she helped others
1:07:45 – Andy’s reflection on Yvonne
1:09:45 – Guessing each other’s MBTI
1:16:00 – Similar vs. opposite partners
1:16:49 – Does she have ADHD?
1:17:06 – Feeling out of place in PH
1:19:35 – Her day-to-day life in Manila
1:20:43 – Balancing career + relationship
1:22:02 – Purpose of life
1:23:19 – Is life meaningless?
1:23:51 – What puts her in a sad state
1:24:43 – How convo would differ without SSRIs
1:25:35 – Does she need SSRIs long-term?
1:26:49 – Her anxiety
1:27:49 – Plans for the rest of her gap year
1:29:10 – Could she thrive at UC Berkeley?
1:30:40 – Being seen as a “pretty dumb girl”
1:32:07 – Story about people “playing dumb”
1:34:40 – Yvonne’s recent life discoveries
1:35:26 – Her next 6-month goal
1:36:42 – Why Andy thought her life was “nerfed”
1:38:58 – Connect with Yvonne
1:40:14 – Why some girls “play dumb”
1:41:13 – How her personal brand shows only a slice of her
1:42:21 – Outro
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