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Systems, Signals & The Future of Data
Manage episode 520099928 series 3694533
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Chapters
1. Setting The Stakes (00:00:00)
2. Greg’s Path And Data Foundations (00:01:50)
3. What Was Broken In Client-Side Stacks (00:04:39)
4. Exactly Once Measurement And Page Speed (00:06:20)
5. Risk, Tag Bloat, And Server-Side Control (00:08:18)
6. Principles: Single Tenancy And Real Time (00:09:52)
7. Identity As The Server-Side Hurdle (00:12:29)
8. Sync Injector And First-Party Identity (00:16:16)
9. Retail Media’s Shift To Real Time (00:19:20)
10. Lowering Barriers For CPG Collaboration (00:22:03)
11. Real-Time Signals Beating Clean Rooms (00:24:06)
12. TikTok Shop, Amazon, And Black Boxes (00:27:05)
13. Trust, Privacy, And Big Tech Incentives (00:30:15)
14. The Next 18 Months: AI Shopping (00:33:05)
15. Gating Bots And Negotiating Data Use (00:36:05)
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